Digital Marketer - Joy Café
Project: Build joycafe.uk
I was brought on to increase business awareness, their brand, online presence, and promote their niche by generating new customers and engaging their existing audience.
I designed and developed a fully functioning and informative website for Joy Café - a gluten-free crepe café in Wokingham. I also storyboarded, produced, and edited their official 50 second promo video advert which has brought their café to life!
My key roles within this project were 'Web Designer and Developer' and 'Videographer' and 'Video Editor'.
April – May 2024
Where were Joy Café before I started?
Joy Café's crepe business have been very successful through word of mouth. But they wanted to expand their business by having more of an online presence. They also wanted to start selling their gluten free cakes into other local cafes in the future.
Their website consisted of a single page with poor and out of date content. There were spelling mistakes, sizing issues, incorrect links, and poor formatting. The website told me nothing about what the café offers on the menu, where they’re located, how I could contact them, no social links, or even what their niche was (making gluten free crepes)!
Where are Joy Café at present?
Joy Café now have a fully functioning, informative, and up-to-date website, which has been optimised for desktop and mobile. Their website consists of Home, About, Menu, Testimonials, Contact pages with current links and information, along with a 50 second promo video on their Home page. They also now have a style sheet, which keeps content consistent. and a downloadable PDF menu for customers to download offline.
Joy Café are now ready to share this website with their followers on Instagram and Facebook. The website is now a place for new and old customers to go to, to find out what is on their menu with an interactive Menu page, getting to know the owners on the About page, along with how to contact them, and their opening times. This website is also ready for when they begin to sell products into other stores - the other stores can clearly see what Joy Café can offer them. In addition to this, joycafe.uk is now SEO ranked #1 on Google when you search for 'Joy Cafe'.
"Arnya, thank you so much for your dedication and hard work, as well as providing so many creative ideas to build the Joy Cafe website. The new website is brilliant! We love it! Well done 👍🏻!"
Joy Café Owner/Store Manager - 2024
Skills Used: Content Editing ⋅ Social Media ⋅ Copy Editing ⋅ Canva ⋅ Web Design ⋅ Web Development ⋅ Copywriting ⋅ Analytical Skills ⋅ Search Engine Optimization (SEO) ⋅ User Interface Design ⋅ Mobile Optimization ⋅ Graphic Design